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A Bit Adulterated (ABA)

Are you a football afficionado? Then this has probably gotten to you. Or you’re a die-hard fashionista/shopaholic? Probably got to you even before the football guy. Or maybe youre just an admiring, window-shopper kind of person? Still, sorry man.

Because Aba never smiles.

This has to be the most disgusting aspect of industrial/enterprising Nigeria. You know what I’m talking about, the inferior-quality objects of utter disgust manufactured in West Africa’s largest industrial hub; Aba, Nigeria. The stuff from here spoil within two days of purchase, can be priced mercilessly and worst of all, are branded horribly. For Tafawa’s sake, how does Gucci become ‘Guggi’ or Louis Vuitton, ‘Lousy Vuitton’?? The funny thing about Aba is that it’s patronage is unprecedentedly high. There are a lot of Nigerians who fall victim to this commercial mishap either due to their ignorance of the market or their financial statuses. After all, na condition wey bend creyfish.

Market Shop in Aba, Nigeria.

The thing that pains me most about Aba is that in everyone of those fake goods, those despicable insults to people who love fine tin (excuse me), I see potential, and an acute marginalization of skill. I see something good as a foregone alternative, something that if the manufacturer had put more time and more effort into, and ignored his desire for immediate popularity and patronage (because to me, that’s the only reason why someone would go ahead and call his hand-made boxers Hilfiger) would have resulted in not only a fine consumer good, but in a stellar new, ‘Proudly Nigerian’ outfit. Our brothers in Aba have the manufacturing skills, the marketing prowess and everything else but just like Mojojojo, the main antagonist from the hit Cartoon Network series ‘The Powerpuff girls’, they choose to use it for EVIL!!!

I think it would be lovely if we had some crazy ‘Made in Nigeria’, stuff that would trend worldwide and would be admired by all, wouldn’t it? The Deola Sagoes, Lanre Da Silvas, Bridgdet Awosikas, the Coscharises (who want to manufacture the first made in Nigeria automobile) and all other creative, enterprising Nigerians are already blazing the trail in this department. Now all we need is for Aba in its entirety to stop copy-cating, and follow suit.

And can someone please explain to me what Arno is?

NOTE: It is to be noted that not everything made in Aba is fake. I repeat, not everything made in Aba is fake. (that being said I hoped you liked this article).

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About Chidumaga Orji

Core Afro-modernist.

Discussion

2 thoughts on “A Bit Adulterated (ABA)

  1. I like the fact that you are keeping it real. I can see lots of positivity and energy here. Visiting you from African Bloggers Community.

    Posted by Nekky | December 24, 2011, 10:06 am
    • Thank you very much for the comment. The best way to get a message across is to do it with authenticity and that’s what I’m driving at. ABC is a really helpful forum. Thanks once again and don’t forget to spread the word :).

      Posted by Chidumaga Orji | December 24, 2011, 9:38 pm

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